The days of flashy fliers, spam emails, and junk mail are over! Welcome to the mobile age, where communication is faster, marketing is more personalized, and consumers want instant gratification. That’s why all small businesses, especially bars and nightclubs, are finding it increasingly useful to implement mobile marketing into their overall advertising strategy… Get customers excited to go out and hang out at the coolest spots with the best vibes. So, how will you let new and previous customers know about the happenings at your bar or nightclub? Fun events, drink specials, and more should all be promoted via the most effective and intimate communication method today: Mobile Marketing.
The first step in creating a mobile marketing campaign for bars and nightclubs is to build an opted in list of customers. This can be done by placing your short code with a value offer on napkins, menus, and creative signs around the venue. For instance: “Text the Short Code PARTY to 313131 to receive nightly drink specials!” Then, any customer who texts in becomes part of your marketing list and builds your ability to draw in loyal nightlife lovers throughout the week. Once you’ve built a solid contact list, it’s time to begin testing various campaigns and to discover what lures the crowds and what doesn’t. Here are a few ideas: