Late Apple CEO Steve Jobs was hopeful about the iAd, a mobile advertising platform that utilizes emotions associated with TV ads and the interactivity that makes up web ads. Despite Jobs’ ambitions for the project, it appears Apple is bypassing it, or will attempt to revamp it completely.
Increased tech savvy has allowed the general public to take greater control of their health, as related information and tips are now quite literally in the palms of their hands. More and more physicians and healthcare facilities are using mobile technology to manage patient health care, reminding them of appointments, sharing diet and fitness tips, and otherwise keeping patients engaged about their services.
Southwestern Vermont Health Care is a health system providing services to residents of the Bennington and Windham Counties of Vermont, northern Berkshire County in Massachusetts, and eastern Rensselaer and Washington Counties of New York. It’s also yet another example of a healthcare provider harnessing the power of SMS. The provider is encouraging the surrounding community to make healthy choices through a new service that sends inspiring text messages about well-being.
Consumers are spending more time on their mobile devices than they ever have before, using them for everything from checking social media and ordering food to making product purchases. Mobile is also increasingly the main way consumers check their email. Mobile CTO (click-to-open) rates are nearly on par with desktop rates, and mobile clicks are also increasing. They accounted for nearly 47 percent of email clicks in Q3 2015, which is about a 33 percent growth in the last two years.
The New Year is predicted by many industry experts to be the “year of action” with regard to technology. Recent trends have morphed into commonly used strategies, including cloud computing, mobile, and data security, and 2016 is predicted to be the first year of “true transformation.”
Mobile marketing saw its fair share of wins in 2015, as well as a few losses. It surpassed desktop and television in regards to searches for the first time ever, and otherwise became a significant part of consumers’ lives. Yet, not every mobile marketing concept was a hit. So what were some of the biggest “ups” for the mobile marketing community last year, and what failed to make an impact?
Ad Spend Increase
When we look back on this decade and its technology, what will stand out? What, retrospectively, will be the obvious, defining feature of the 2010s, in the way television was for the 50s, and the Internet for the 90s?
In September 1958, Bank of America issued BankAmericard, the first successful modern credit card, which would eventually get licensed out to other U.S. banks and people around the world. In 1976, BankAmericard licensees united under the common brand Visa. The rest, as they say, is history.
Occurring 50 years ago, this monumental shift in purchasing behavior was just as significant as the shifts we face now in the digital age. Are we prepared to say goodbye to plastic forever?
