What is a Telemarketing Script?

Telemarketing Scripts are manuscripts for success on the telephone. Regardless of the products or services that a telemarketing agent sells or promotes, the telemarketing scripts are the ones that guide the telemarkers and turn prospects into customers. 

A Telemarketing Script provides a formula that allows the caller to really listen to their customer instead of focusing on what to say next. A good script will give clarity on how the call will progress. Writing telemarketing scripts requires more than typing out a few well-chosen words for the agent to memorize and deliver to the customer.

With the use of cloud telephony, Telemarketing Scripts are directly integrated into the software platforms, which has led to more efficiency.