What is a Mobile Advertising Network?

Mobile Advertising Network is the communication of messages or media content to one or more potential customers who use mobile devices. It is a subset of Mobile Marketing. A Mobile Advertising Network ranges from simple SMS messaging to more intricate IVR solutions. 

Mobile Advertising Networks allow the creation of ads and marketing campaigns that define demographic profiles for recipients of the ads. Mobile ad networks gather the ads and campaign information from the advertisers and send the ads to multiple mobile system operators that have customers that match the marketing campaign profiles.

Through Mobile Advertising Network, businesses can reach out to customers as they are actively making purchase decisions which give marketers an incredible opportunity to convert them. Mobile Advertising Networks offer some tools for tracking performance to monitor the business' performance.