What is a Mobile Marketing Company?

A Mobile Marketing Company is a company that is marketing on or with a mobile device, such as a cell phone usually as a component of a multi-channel campaign. A Mobile Marketing Company also uses marketing as a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner.

SMS Marketing is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns. The main actions of a Mobile Marketing Company is based on the development of communication campaigns involving the transmission of SMS, MMS, including automated outbound and specific content, or promotional information through mobile devices and databases aimed at previously treated and properly systematized.

Mobile Marketing Companies aim to generate new business opportunities. They strive to get more opportunities and increase profits for businesses. Through a Mobile Marketing Company's services, a mass texting or voice broadcast campaign would impact a greater number of people at a relatively low cost, and that would optimize the service offering quality and efficiency in less time.