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Thursday, May 8, 2014

Secrets of a Successful Voice Campaign

By tj

We get a lot of calls from our clients asking for secrets of a successful campaign. This, as it turns out, is a loaded question as so much depends on the purpose of the campaign as well as the end audience. However for discussion purposes we'll narrow it down to traditional lead generation campaigns.

Note: As you read these, please keep in mind that this is not professional marketing advice, merely experience based suggestions. People go to school for this stuff, i.e., to deep-dive into marketing, we didn't.

Thursday, August 30, 2012

New Feature: You've Got Mail

By tj

We would also like to announce the inaugural of our account alerts feature. Account alerts will inform you about specific events that need your immediate attention. This can include events like campaign start and stop, low funds, or bad file uploads.

Currently, the Callfire system will inform you if any numbers you upload to your campaigns have processing errors.

Thursday, August 30, 2012

New Feature: Remove Duplicates

By tj

Lately we've been churning out features so fast that we've not gotten enough time to write about them. However, this one feature is too hard not to sing praises for: Removing duplicates. Now, every time you add numbers to a new or existing campaign, you'll have the option to remove duplicates from that list. To do so, just choose yes to the question below and you're done!

Sunday, April 13, 2008

We're Moving!

By tj

Pardon the mess while we move from our bohemian Santa Monica offices to the heart of the downtown LA's financial district. The new location will help us serve you in new and innovative ways!

Quote of the Day

Never confuse movement with action

Thursday, May 8, 2014

FAQ: How do Campaign Thresholds Work?

By tj

For voice broadcast campaigns, campaign thresholds determine how fast or slow your campaigns run. Each campaign starts with a default threshold of 50 CPM (Calls Per Minute). This is the default account threshold as well. This means that the system will dial fifty numbers every minute that the campaign is running. However, if you have multiple campaigns running, only one will run at 50 CPM, and all other campaigns will run at 1 CPM.

Friday, August 31, 2012

YellowPages.travel & CallFire.com

By dinesh

Bobby Khalili, CEO of YellowPages.travel once did some interesting work with us here at CallFire. He invested in a prototype shopping application that used Speech recognition & cell phone UPC picture scanning. CallFire developed the technology but the user interface was never quite perfected and the product was never ushered to market.