Expanding your SMS audience can be a Catch-22. Brands that don’t have a large SMS audience don’t typically market their SMS programs aggressively. And weak marketing means audiences don’t know they can opt-in via SMS, so they don’t participate.

To build your SMS audience, take charge and break the cycle. Here are five reasons customers opt in to SMS programs:

When launching a mobile marketing campaign, it’s essential to remember that failure to comply with mobile channel guidelines is a surefire path to legal trouble. Even huge companies have faced lawsuits because of compliance failure, such as Papa John’s.

Working for charity or other nonprofit organizations requires devising viable outreach options that won’t make a serious dent in the budget. Text messaging is one cost-effective outreach possibility that lets organizations reach a large number of people without paying through the nose. Check out some of the many benefits text messaging provides community groups of all types:

There are approximately 154 million people in the American workforce today. Some work for large corporations, while others for small businesses. Either way, despite the huge leaps made by technology in recent years, human labor remains the most powerful asset of any size business.

More and more marketers are realizing that SMS is one of the immediate and powerful ways to reach mobile consumers. Due to the high rate of open rates and the ubiquity of mobile devices, text messaging is a powerful medium to break through the clutter of marketing materials that are vying for your customer’s attention.