Wednesday, May 31, 2017

Automation and connection are vital to a small businesses success and continued growth. Automation allows businesses to become more efficient and accomplish more tasks without expending additional money and resources. And connection is necessary for forging relationships that lead to customer loyalty and trust. There are many strategies small businesses can use to accomplish these two important objectives, and one of those strategies is to use voice broadcasting.

Voice broadcasting is communication on a massive scale. It is widely used by commercial and community establishments, but for businesses, it is an easy and cost-effective way to broadcast important messages to customers all at once. 

Here are more ways voice broadcasting can benefit your small business and help you grow:

Non-intrusive and personal 

Voice broadcasting is less intrusive than direct marketing, and it offers you the opportunity to add a personal touch to your communication. When people hear your voice, it allows you to show a more personal side of your brand, further establishing that important connection that builds trust. 

Large-scale communication 

How else can you reach hundreds and thousands of customers all at once with your messaging? Hosted voice broadcasting facilitates this type of communication. It's business automation at its finest.

Reach the non-tech savvy 

How do you reach the potential customers who don’t spend hours texting, snapchatting, and posting Instagram pics? Voice broadcasting is one of the oldest business-building techniques, and it has been around for nearly 30 years. It’s popular because it works and it is a widely recognized medium. Due to its long-standing reputation, voice broadcasting appeals to the non-tech savvy individuals who spend more time using their mobile phones as an actual phone. 


Repetition and consistency are the keys to successful brand building. With voice broadcasting, get your messages in front of your customers easily, and you'll be top of mind when it comes time to purchase.

Use Voice Broadcasting Strategies To Expand Your Reach and Increase Profits

Small businesses are already using voice broadcasting to increase engagement and boost profits. Let’s take a look at some of the ways you can also use voice broadcasting to reach more customers and grow your business.


As a small business, knowing what your customers want, like, and need is vital to continued growth. One of the ways you can gather this important feedback is by conducting surveys. Voice broadcasting is a medium you can easily use to ask your customers questions about your products, what they like and don’t like, and also what, if any, improvements or additions they would like to see. This information will allow you to keep a close pulse on the deep needs of your audience so you can continue to solve their problems and fulfill their needs.

Webinar invites 

If you run webinars to generate leads or sales, use voice broadcasting to increase participation and snag more attendees. The average webinar attendance rate is 40-50%, and between 20-40% of registrants turn into qualified leads. Landing even another 10% of attendees could increase leads and sales and depending on what your leads and sales are worth, it could equate to a lot of additional revenue.


Have any upcoming promotions, sales or product launches? Voice broadcasting can help you engage with your customers and get them excited about your products. Any time you launch a new discount or a special promotion, send a message to alert your customers. If you have an upcoming new product launch, use voice broadcasting to generate excitement and build momentum. 

If you want to speed up your marketing processes, put money back in the bank, and also connect with potential customers to maximize your reach and build your brands, voice broadcasting may be a smart, viable solution for your small business. Take a test drive for free here to see how you can engage your audience and grow your business using voice broadcasting.