Tuesday, December 9, 2014
4 Tips for The Next Generation of Event Marketers
In a world where commerce is increasingly conducted online, events planners have to think outside the booth if they want to continue reaching an audience. Let’s face it, traditional events – where you actually have to go somewhere and talk to people in the flesh – are anathema to many young people. Conferences and Expos potentially contradict the whole concept of inbound marketing.



This past weekend was UCI's homecoming, and the UCI Alumni Association already had a plan to get the message out. Same as last year, they recorded a message providing information on when and where the basketball game would take place, as well as urging alumni to reserve their tickets now by going to the alumni website.