What is a Drip Campaign?A drip campaign allows you to send automated messages to contacts at specific points in your sales cycle. It can serve different purposes, depending on your audience and the needs of your business.
- Send regularly scheduled messages to keep your business top-of-mind.
- Send educational content so prospects become better-prepared to make a purchase.
- Send offers or content that re-engages cold leads and helps convert them into customers.
Use Texting to Nurture LeadsIf you know someone is interested in your business, but isn't ready to buy, a nurture program can help get them ready. When planning your strategy, think about barriers your automated texts can help overcome.
For a nurture consider texts that link to case studies, best practices, and pricing breakdowns.
Use Texting to Increase EngagementDrip campaigns can do more than educate. Sending a regular text messages to your customers can also improve engagement so your products or services will always be top of mind. This increases the chance they will choose your business over the competition when it's time to make a purchase. The ultimate goal? Turning a one-time customer into a repeat customer.
For engagement consider testimonials, competitive analysis, and seasonal greetings.
Use Triggered Messages to Send Relevant ContentCreating a drip campaign allows you to send out targeted messages tailored to the interests of your audience segment. For example, you might send out a text message with details about a specific product after a customer looked at it on your website. You can also send out a message that includes a link to a white paper detailing ways to use a product after they bought it.
For triggered messagesconsider sending coupons, product details, and FAQs.