Monday, October 30, 2017

Do your marketing clients use hosted voice broadcasting? If so, then you may already know the value it provides to encourage customer engagement, generate leads and increase brand awareness. But, if your clients asked you to explain the technical aspects of what voice broadcasting offers, what would you say to them?

If you don’t know, no need to worry. Below, we’ve outlined the key voice broadcasting features and what your marketing clients may want to know about the technology.

With hosted voice broadcasting, send messages to hundreds and thousands of customers simultaneously, and within seconds. When you upload your contacts, the system creates a database of numbers you can call at once or segment depending on the specificity of your messages. For example, if your client has several buyer personas and has multiple contacts lists targeted to each, segment the contacts into separate lists, and send the voice messages to individual segments.

For a flexible, hands-off approach, schedule the messages to fire at a specific time and choose the duration a campaign lasts. For example, if your clients want to send voice messages over a 24-hour period, select the duration and the system will send the messages during that time. You can also choose a campaign end time and pause it while it is in process.

Customization Features

Text-to-speech allows you to personalize messages by inserting unique words. For example, in an attempt to engage the recipient, a client may want to mention the person’s name in the message. If clients need to inform customers of important details such as account balances, with text-to-speech, it’s as simple as inserting these details into the valid fields, and they will be added to each message, customized to the individual.  

Another custom feature of voice broadcast messaging is the ability to record and send different messages depending on whether the recipient picks up the call. Intelligent voice broadcasting systems will detect whether the recipient picked up the phone or it went to voicemail, and send the appropriate message.  

Interactive Voice Response

Interactive voice response or IVR is a voice broadcasting technology that allows for interaction with the message recipient via voice or a keypad press during outbound or inbound calls.

For example, an outbound call may include customer survey questions, and with IVR, the recipient can answer with a simple key press on their phones or with a voice response. The recipient can also connect to a live agent at any time with another key press. The interactive voice response system will also capture the recipients' survey inputs and display them in an interface for analysis.

With interactive voice response for inbound calls, set up auto-attendants to answer calls and collect preliminary input data without the use of a live customer agent. Tailor your messaging based on the caller input, and allow callers to place orders, confirm, update or schedule appointments or perform other administrative tasks. Set up the auto attendant to also answer frequently asked questions and route the calls to another line or a live agent, if needed.

Other features of voice broadcasting and interactive voice response include “Do not call” list applications, caller ID (show your own number), automatic retries, information transfer from IVR to your website, and virtual voice mailboxes. 


Access detailed reports on the performance of your voice broadcasting campaigns with built-in analytics. Get real-time data on who picked up the phone and who didn’t, along with other real-time stats and information. 


These are the main features of hosted voice broadcasting and a background on what the technology can provide to your marketing clients.

Voice broadcasting with interactive voice response is a comprehensive low-cost solution for your clients that need high-performing mass communication systems. If you would like more information on how you can white label our solutions for your clients, sign up for a free account here and we will be in touch.

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