We at CallFire often struggle with how to describe what it is that we do. And, as someone fairly new to the company, this is the first question I want a real answer to. What is it? How does it work? Why is it good?

Earlier this year Thomas Friedman published a column in The New York Times titled "Start-Ups, Not Bailouts." In it, he argued that what America needs is more funding for start-ups and less bailouts for old, floundering enterprises. Why? Because the former, not the latter, are America's future.

Last Thursday CallFire's CEO, Dinesh Ravishanker, and COO, TJ Thinakaran, spoke at UCLA Anderson Business school. The event, which was sponsored by TechZulu and the Entrepreneurship Association at UCLA, was a huge success and networking opportunity.