In today’s world, there is no more direct communication channel than a cell phone. Phones are always in our hands; they give real-time alerts, facilitate important communication, make bank deposits, and house important photos. Mobile is also the best place for small businesses to reach their customers.
Played Candy Crush today? You’ve been “freemiumed.” Even though you downloaded the app for free, to gain access to its extra cool features and offerings, you have to pony up, even if it is only $0.99 for an extra five moves to beat the last level of Minty Meadow.
SMS texting is the most cost-effective and convenient technology to use in strengthening ties with parents, the author argues. A written note home can get lost, “eaten by the dog,” or sit on the kitchen counter to be used as a coaster for weeks on end. eMails get sent to spam, accidentally deleted, or aren’t read in a timely manner. And, honestly, how often do people pick up the phone anymore?
I can identify several key influencers that have helped shape the professional I am today. Some of those advisers didn’t even know they were “mentoring” me at the time, but that’s often how the best mentor/mentee relationships come to fruition.
Email marketers who rated their vendors for the benefit of the Forrester Wave report released this week told the researcher they cared more about data security, account management, ease of use, and database support than about email's presence in the marketing cloud.
As much of the country continues cleanup from tornadoes, hurricanes and ongoing severe summer storms, findings from a new study released by CallFire and conducted online by Harris Poll among 2,100 U.S. adults. The study provides insight into cell phones as the preferred first mode of communication in an emergency.
Findings from a new study released by CallFire and conducted online by Harris Poll among 2,100 U.S. adults found that three in five Americans (59 percent) say they are more likely to pay attention to emergency alerts — from hurricane warnings to Amber alerts — sent to their phone as opposed to other methods such as roadside signs or TV.
A report from Harvard Business School states that three out of four startup companies fail. CallFire CFO Tridivesh Kidambi tells Forbes how startups need strong leadership teams and effective business strategy.