Using SMS in Car Dealer Advertising
SMS Text marketing is another automobile advertising technique that companies are now using to develop brand awareness and announce car promotions. Auto dealers find auto dealer marketing through SMS especially useful, since they can target an opted in list of local consumers who have expressed interest in nearby car dealership promotions. Special events, discounts, and incentives can be mass marketed via SMS messaging, which may contain a link to their mobile web sites where users can purchase direct from the dealer.
As all auto dealers know, selling cars is about building a trusted relationship with consumers; SMS is also a great tool in communicating and following up with past customers, sending customer satisfaction surveys, and delivering friendly tune up service reminders and even payment reminders.
Use Mobile to Increase Internet Auto Sales
Using mobile technology as a car marketing system has proven more effective and far more trackable than any previous automotive marketing method. From car dealership marketing to developing major brand awareness, automotive mobile marketing is sprucing up consumer trust and ultimately internet auto sales due to mobile’s unique level of convenience, ease of use, and a consistent influx of familiar automotive branding.