What is Call Tracking and How Can Phone Number Tracking Improve Business?

Tracking phone numbers has never been so easy. But what is phone number tracking? A Phone Number Tracker is a method of business performance review using mobile marketing statistics. Whether you need to simply buy a virtual phone number or find out how well your campaign is performing, our solutions can help your business save time and money. Here are just a few ways our clients are using phone numbers with call tracking to grow and sustain their businesses:

      Track numbers for campaign analysis
      Build on advertising that works and cut what doesn’t work
      Purchase multiple toll free numbers for each marketing avenue
      Test marketing campaigns and optimize based on call volume
      Offer added value and professionalism with toll free numbers
      …and Much More!
Show transcript

Speaker 1: Why does my business need call tracking? Here’s an example. Cameron is a realtor on the west side of town. He advertises in the newspaper, online, and even on billboards. Megan is also a west-side realtor and advertises in all the same places, spending the same amount, but Megan is smart. She doesn’t want to shovel money mindlessly into advertising without knowing that it works, so she turns to CallFire and starts tracking her calls. Megan evenly splits her budget three ways, but rather than advertise the same phone number, she buys three different numbers from CallFire and puts one on each ad. All Megan’s CallFire phone numbers forward to the same place, her office, but with call tracking, she can now see how many calls are coming through each advertising channel and determine which ad works best.

After a few weeks, Megan realizes her billboards are driving more calls than anything else, so she reallocates her budge to focus primarily on billboards. Megan’s phone is ringing off the hook, but Cameron’s ads stay the same, and his phone barely rings at all. Don’t make the same mistake Cameron did. With CallFire, you can buy one, two, or even thousands of local and toll-free phone numbers. You can even use CallFire to record your calls at no extra cost, and with CallFire APIs, advertisers, publishers, and developers can provide call-tracking services to their own customers. To learn more, visit CallFire.com or call 877-897-FIRE.

Setting up Call Tracking is Easy as 1...2...3...

  1. Select the Tab titled CREATE and select the Call Tracking icon
  2. Select the numbers you want to purchase, add them, and click next
  3. Select your call options – routing, recording, whisper, GoogleAnalytics™, and more
You are ready to go! Check your dashboard to track results from your numbers!

Tracking a call is easy with CallFire. Our telephone log software records information about incoming phone calls to toll-free and local numbers connected to specific ad campaigns. The call tracking database technology allows you to track a phone number associated with these ads and provides analytics that help the advertiser discern which phone numbers are getting the most calls. Using proprietary phone call tracking software, CallFire’s Phone Number Tracker helps optimize advertising campaigns by providing detailed mobile marketing statistics for your campaigns.  Our call tracking system is the easiest way to increase advertising ROI by tracking calls back to their original ad placements. Simply place your CallFire toll-free or local numbers in different ads, then our call tracking software helps reveal which numbers are receiving the most calls and hence which forms of advertisement are proving most effective via an easy-to-use telephone call log. For all incoming calls, you can access CallFire's call tracker software to analyze information such as call duration, caller ID, geo location, call status, Google Analytics data and more. We even include call recording at no extra cost.