Broadcast messaging is a service that takes advantage of message broadcasting software to combine the immediacy of text messaging with the effectiveness of a one-to-one conversation. It enables individuals and organizations to reach large groups of people quickly and simultaneously in order to relay an important message.

For organizations in the retail industry, a service for message broadcasts could be used for marketing purposes. A faith-based organization could use an automated voice broadcast service to engage with its congregation, while a cell messaging broadcast could be used by first responders to provide updates and status reports during an emergency.

There are many more ways in which broadcast messaging can accelerate the flow of communication. Schools, universities and hospitals can send important messages to groups of students and staff with message broadcasting software, while organizations of all sizes can take advantage an automated voice broadcast service to communicate en mass with their employees.

Show transcript

Speaker 1: What can voice broadcast do for my business? Here’s an example. David runs a dry-cleaning service. He wants to announce a holiday special, so he turns to CallFire and records a message. “This is David’s Dry Cleaning. It’s almost New Year’s Eve. Get a 15% discount to dry clean your party outfits when you use our pick-up service. Press one to schedule a pick-up.” David uploads his phone book into CallFire, and CallFire does the rest. David’s customers are notified about his discount, and with the press-one transfer, they can be immediately connected to schedule a pick-up.

After the special, David logs into his account and can see how many calls were sent and how many pick-ups were scheduled. These numbers help him decide whether to run the special again the next holiday. “This is David’s Dry Cleaning. It’s almost Valentine’s Day.” CallFire makes it easy and provides opt in and opt out support for just pennies per call. Developers can even use CallFire APIs to program calling apps of their own. To learn more, visit or call 877-897-FIRE.

Using a Service for Message Broadcasts

Using a service for message broadcasts is very simple. Your organization subscribes to an automated voice broadcast service, uploads a group of message recipients (customers, parishioners, employees, etc.), records the message for the group to hear, and clicks send. Within minutes, the message is being received and heard by the organization´s customers, parishioners, employees, etc.

A service for message broadcasts is also incredibly versatile. It can be accessed from any Internet-enabled device and messages can be scheduled to be broadcast in advance to be broadcast. This means that you can create your message at a time when it is most convenient to you and schedule it for when it will achieve the greatest impact.

Opting Into an Automated Voice Broadcast Service

In order to compile a group of message recipients, you have to ask your customers, parishioners, employees, etc. to opt into the automated voice broadcast service. This too is very simple. Most retail organizations use “click-to-join” widgets on their websites, while other organizations use short code keywords - for example, text “Join” to 313131.

Once a list of recipients is compiled, it can be sorted into groups for easier management and so that the recipients only receive messages that are relevant to them. Employees are the easiest to sort into groups, as their employers should know what department they work in. Other organizations may have to offer a choice of topics on their websites, or a choice of short code keywords.

Using IVR alongside a Cell Messaging Broadcast

Interactive Voice Response (IVR) is a technology that allows organizations to conduct surveys, obtain feedback and encourage engagement. It works by asking a question within the cell messaging broadcast and then requesting that the recipient replies to the question by pressing a number on their cellphone keypad. The responses to the question are collected by the message broadcasting software.

This service can also be used to connect message recipients to a live person. For example, a retail organization could send a cell messaging broadcast that advertises a special offer, and invite customers to take advantage of the special offer by pressing “1” on their keypad. The customer´s action would then connect them with a live salesperson to conduct the transaction.

Speak with CallFire about Message Broadcasting Software

For more than a decade, CallFire has been providing user-friendly, intuitive voice and text connectivity solutions for organizations of all sizes. Our customers not only include industry leaders, but also small business owners, nonprofit organizations, political groups, insurance agents and marketing companies. With CallFire´s messaging broadcasting software, you can:

  • Engage Your Customers

Use broadcast messaging to develop customer relationships and alert them to new opportunities.

  • Save Valuable Time

Easily send personalized messages to all of your prospects and customers in minutes, not hours.

  • Increase Revenue

Activate lead lists and track advertising performance via the service for message broadcasts.

To find out more about our message broadcasting software and how your organization may be able to benefit from broadcast messaging, please do not hesitate to give us a call on (877) 897-FIRE. Our team of knowledgeable and friendly Customer Service Representatives will be happy to answer any questions you have about our automated voice broadcast service, guide you through the process of setting up your account, and help you select which of our pricing options would be the most appropriate.

Try Broadcast Messaging Now

If you would like to hear how effective broadcast messaging can be, text “TRYVOICE” to 67076 now. We will immediately call you back with a cell messaging broadcast.