How Can I Use an 877 Number to Improve & Brand My Business?

An 877 Phone Number is a special number that is free for the calling party. It gives your business an air of legitimacy, enticing more customers to call. Using a toll free number also allows you to capture telephone numbers from incoming calls through automatic number identification, which works independently of caller ID data even if the ID is blocked. Here are just a few ways our clients are using 1-877 numbers with call tracking to grow and sustain their businesses:

Track numbers for campaign analysis
Build on advertising that works and cut what doesn’t work
Purchase multiple 877 numbers for each marketing avenue
Test marketing campaigns and optimize based on call volume
Offer added value and professionalism with toll free 877 numbers
…and Much More!
Show transcript

Speaker 1: Why does my business need call tracking? Here’s an example. Cameron is a realtor on the west side of town. He advertises in the newspaper, online, and even on billboards. Megan is also a west-side realtor and advertises in all the same places, spending the same amount, but Megan is smart. She doesn’t want to shovel money mindlessly into advertising without knowing that it works, so she turns to CallFire and starts tracking her calls. Megan evenly splits her budget three ways, but rather than advertise the same phone number, she buys three different numbers from CallFire and puts one on each ad. All Megan’s CallFire phone numbers forward to the same place, her office, but with call tracking, she can now see how many calls are coming through each advertising channel and determine which ad works best.

After a few weeks, Megan realizes her billboards are driving more calls than anything else, so she reallocates her budge to focus primarily on billboards. Megan’s phone is ringing off the hook, but Cameron’s ads stay the same, and his phone barely rings at all. Don’t make the same mistake Cameron did. With CallFire, you can buy one, two, or even thousands of local and toll-free phone numbers. You can even use CallFire to record your calls at no extra cost, and with CallFire APIs, advertisers, publishers, and developers can provide call-tracking services to their own customers. To learn more, visit or call 877-897-FIRE.

Setting up Call Tracking is Easy as 1...2...3...

1Select the Tab titled CREATE and select the Call Tracking icon
2Select the numbers you want to purchase, add them, and click next
3Select your call options – routing, recording, whisper, GoogleAnalytics™, and more

Brand your business, add value for customers, and track incoming calls with local or toll-free 877 numbers . Purchase unlimited local or toll-free 877 phone numbers online in minutes. Then start using CallFire’s Call Tracking solution to find out which customers call which numbers most often. It also helps you measure which forms of advertising are proving most effective. Plus, CallFire’s hosted IVR is an excellent way to get the most out of your 1 877 Phone Number by allowing unlimited options to create your own inbound or outbound phone tree and touch-tone response system. Add other features like call recording, and watch productivity grow while you track campaigns and increase ROI.