Homecoming is a time when alumni trek back to their old stomping grounds to revel in food, fun, and tradition. Last fall Michelle Williams, Associate Executive Director of Communications, Marketing & Membership at University of California of Irvine, was tasked with inviting alumni to attend UCI Homecoming festivities on campus.

She knew she had to keep costs low and that printed materials would put her in the red. To brainstorm of a cost efficient alternative, Williams turned to a colleague who pointed her to CallFire’s VP of Operations, TJ Thinakaran.

Thinakaran, in turn, recommended a Voice Broadcast solution as an efficient, cost-friendly, and environmentally friendly option. After receiving a demonstration, Williams decided to execute her Homecoming marketing campaign with CallFire’s Voice Broadcast with roughly 40,000 alumni receiving a personalized invitation from UCI Assistant Vice Chancellor, Alumni Relations, Jorge Ancona.

Several alumni responded positively to Ancona’s message and returned to UCI with family and friends. Williams was thrilled saying, “We partnered with CallFire to help grow attendance at our annual Homecoming festival and were thrilled with our results – attendance was up nearly 1,000 participants.”

Because of the positive experience, the Alumni Association has shared information about CallFire’s service to other departments at UCI who may potentially send out a similar invitation. The cost-effective solution is a perfect fit for education and non-profit charities alike.


Read more customer success stories