Academic administrators need to address new students and classes every semester, which can be problematic for short-staffed community colleges. Communicating to all of these new and current students can be very time consuming and costly. The enrollment management department at Michigan’s Grand Rapids Community College’s (GRCC) found a way to connect with its students that not only reduced their costs and time but also improved their communication.

After receiving a demonstration, UCI decided to execute a Homecoming marketing campaign with CallFire’s Voice Broadcast to 40,000 alumni who received a personalized invitation from the Assistant Vice Chancellor.