
Mobile advertising has revolutionized marketing, and it’s a medium that works even better for educational institutions because younger people have the highest mobile adoption rates. It is a much simpler, less intrusive way to contact hundreds of people and know that they will pay attention. With open rates averaging 98%, there is nothing else like it in terms of reach rate. Take advantage of this opportunity by integrating SMS into your strategy today.
Here are some suggestions for what you can do with SMS:
Send your message out to all your students, parents, alumni, or faculty and staff. A voice broadcast can have an advantage over an SMS because it can use a recognizable voice (a principal or celebrity), and convey more than a short text. Just record a message and upload your phone list, schedule a time & date for your message to go out, and CallFire will place the calls for you at 50 calls-per-minute (increased speeds available by request).
The CallFire IVR Designer allows you to create navigable, custom phone trees as simple or as advanced as you want. Just record your messages (or choose the text-to-speech option) and use our drag-and-drop interface to build your IVR today.
Do you need to directly contact thousand of people, whether parents, alumni, or prospective students? CallFire allows volunteers or agents to phone bank 20-30% more efficiently than by hand dialing.
Need assistance? Our agents understand educational institutions and can help you customize features for your project. Call now to speak with a CallFire consultant.
Schools all over the country are trying new tactics to fight absenteeism. B.M.C. Durfee High School in Massachusetts sent out recorded voice broadcasts from its principal. And "WakeUp! NYC" is a New York initiative that uses celebrity voices to do the same thing. Read more on our blog.
CallFire worked with the UCI Alumni Association to send out 42,000 messages about homecoming weekend. It is doing the same with their business school for a reunion. See more examples of how educational institutions can use CallFire on our blog.
One of our support specialists talks about how you can create a voice broadcast remotely from your phone. For example, a principal alerting students and their families about a snow day finds this approach much easier. Watch the video to learn more.
“Salem-Keizer Lets Parents Know about Schools Being Shut Down Through Auto Dialer System” - A TMCNet article about how one school used an auto dialer to efficiently reach out to the student and parent community with important information regarding recent school closures.
“Portland Schools Use Auto Dialers to Contact Families” - Another example of a school using auto dialers in the case of absences; however, for elementary schools, this is a security issue, not a truancy issue. Help keep your neighborhood safe by doing the same.
