CallFire to attend IT Expo West Sept 1-3

August 25th, 2009

The CallFire team will be manning booth # 319 at IT Expo West next Tuesday Sept 1 – Thursday Sept 3 at the Los Angeles Convention Center. Come by, talk to us, learn about our products, and get to know the team.  We will also have give-aways, so come by and see what we have!

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Porting phone numbers to CallFire

June 9th, 2009

Attention Call Tracking & Inbound IVR users
This is the fastest way for you to port Toll Free or Local telephone numbers to your CallFire account:

Step 1 - Download the phone number transfer form.
Step 2 - Fill it out and email it to support@callfire.com or fax to 310.943.0415.
Step 3 -
Wait for a confirmation email from CallFire support.

It’s that simple.  By transferring your inbound phone numbers to CallFire you get:

  • Welcome greeting
  • Free Call Forwarding
  • Free Call Recordings
  • Free Developer & API integration support
  • Only $2 per Toll Free number & 8c/min
  • Only $1 per Local number & 5c/min
  • Free 9AM-5PM Technical Support
  • Account reps that understand lead gen & telephony.
  • Happy porting!

    Tina’s Top Tips – Outbound Sales for Call Centers

    May 7th, 2009

    Hi Everyone!

    My name is Tina and If you use CallFire then you may have participated in my Webinar.  :)   I get a lot of calls about “best practices” for using CallFire’s Virtual Call Center, Voice Broadcast & various Cloud Telephony tools for outbound call center sales.   Here they are:

    Outbound Call Center Sales Tips:

    1. Creativity is important
      Phone interactions are impersonal, so be sure to smile in the message. ;)    Feel free to use humor, wit & charisma to engage your potential customer over the phone.   Building trust & relationships is key to making sales.
    2. Use fresh data & scrubbed lists
      Generating leads & sales can only be accomplished if you have a great list to call.   Existing customer databases, InfoUSA business listings, and online lead-gen are great sources for high-quality data.
    3. Use a woman’s touch
      Try using a woman’s voice for your recordings. :)   Many DIY’ers use their own voice to save a few bucks.  Check out services like Voice123.com to get a professionally recorded greetings.  Your target demographic may react differently to voices of varying gender.  Try to diversify every aspect of your outbound effort!
    4. Communicate with your customers
      We all get wrapped up in our amazing sales vision, but don’t forget to ask your customers what matters to them.  For example, you might want to figure out what time of day each of your customers prefer to receive telephone updates & callbacks.  Use this data to schedule your campaigns accordingly.
    5. Try Call Tracking & Text-To-Speech
      A balanced outbound sales effort strives to track it’s efficacy over time.   Call Tracking & Hosted IVRs are a great way to track your marketing efforts, at the campaign level!  If you haven’t checked out advanced voice services, give us a call, or watch this video to learn more.

    Thanks everyone!  ~Tina

    5 ways VoIP can make your sales lines ring

    April 13th, 2009

    Cloud telephony platforms can help your business generate inbound sales calls.  Here’s a few different ways our customers are making their sales lines ring, using VoIP.

    Use Toll Free numbers to reveal ads that drive the most sales calls
    Say you have 100 different online advertisements but aren’t sure which impressions eventually turn into phone calls.   Use call tracking to purchase 100 phone numbers for each ad-campaign (each number simply forwards to your sales line).  As the calls come in, you can easily visualize which ads are driving the most sales calls.  These advanced reports can be used to further strengthen your ad-campaign.

    Use a hosted predictive dialer to free up salespeople’s time
    Automate the way your agents make outbound calls and save hundreds of hours every month.   By using a hosted predictive dialer and your existing telephone system, your agents can fly through 100’s of calls every hour.  Agents can take lives calls immediately, and if they get an answering machine they can click a button to leave a prerecorded message, allowing them to move on to the next LIVE call.

    Voice blast your PBX’s missed/abandoned list
    Call centers occasionally get overloaded and you may have customers who (for whatever reason) hang up while waiting.   Don’t let these leads go to waste.  Export them to create an automated, press-1 voice broadcast.   Example: “This is an automated callback from ABC Inc. We are sorry nobody was available to take your call.  Please press 1 now, to speak with a sales agent.  He or She will be with you shortly.  Thank you.”   This automation ensures that customers get a follow up & further strengthens your customer service offering.

    Add “Click-To-Call” to your website
    The idea is simple – add another way for a customer to call you.  By adding a click-to-call option to your website , users can enter a phone number and in moments they can receive a live call from one of your sales agents.  How does it work?  After your lead submits their phone number in the “click to call” form, your sales agent receives a call that says “Press-1 now to speak to connect to a new lead.”   In moments both parties are connected and your sales team does the rest.

    Create a unique phone experience using Text-To-Speech
    Your client may appreciate an automated phone call that can read them their: account balance, schedules & timings for events, and even driving directions.  Developers can try using VoiceXML to send phone calls that can create a unique experience for users while reducing the volume of trivial phone inquiries your agents must field.

    Have you used VoIP in other interesting ways?   Tell us how, using info@callfire.com.  Your story, and links to your business, could end up on the CallFire blog.   ~DR

    Call Tracking using Toll Free Numbers and CallFire

    January 26th, 2009

    For those of you that aren’t aware of CallFire’s Call Tracking solution, listen up!  The CallFire  Consulting team can develop a Toll-Free or Local Telephone Number Call Tracking solution that works for you.

    Question: My company does a lot of internet, radio, tv & other unique advertising where we say or display a telephone number.   What can Call Tracking do for us?
    Answer: Simple – It can help you figure out which advertising campaigns drive the most telephone calls and usually the greatest ROI.

    Call Tracking provides actionable answers to simple business-questions, like:
    Which online Ads drive the most phone calls to my sales line?
    Which infomercial resulted in the most telephone inquiries?
    Which advertising measure results in many calls, but perhaps very few sales?
    What time do most internet & standard radio hear my audio Ads.

    Our call tracking solution provides real-time call statistics.  This cost-saving data can help trim down your marketing budget by revealing underperforming ad-campaigns and promote those that bear the greatest ROI.

    Get one or thousands of Toll Free Numbers for national campaigns.
    Handle thousands of simultaneous calls. Vanity numbers available.
    Get thousands of unique telephone numbers for each campaign you want to track.
    Display unique toll-free phone for each Adwords, Yahoo, Radio, Print, Online and TV ad.

    Use Local Telephone Numbers for geo-targeted campaigns.
    Statistics show consumers are more likely to dial a local telephone matching their own area code.
    Display different Local Numbers for individual, geo-targeted campaign.
    Increase advertising budgets in profitable areas and remove costly, fruitless advertising.

    What kind of data will I be able to view or generate using Call Tracking?
    Complete hourly, daily, weekly & monthly call-volume graphs & statistics.
    View all missed calls and complete call-detail-records.
    Average call duration and busiest phone numbers.
    Record every telephone call.

    Interested in setting up a Call Tracking campaign?  Contact us today.