The Direct Marketing Association conference held in Chicago was quite a learning experience for the CallFire attendees. To our amazement, many marketing executives had not used (nor were familiar with) Voice 2.0 Teleservices, Voice Broadcast or Virtual Call Center functionality!

To our delight, no Voice 2.0 Teleservices companies attended DMA. In addition, very few Virtual Call Center & Voice Broadcast competitors emerged as strongly we did. Our salespeople took time to understand the business of the attendees and offered expert advice on how to most effectively utilize our services. *Patting ourselves on the back*

CallFire is revolutionizing the way Teleservices work – and very few C-level executives understand how this can affect your bottom line. With a little creativity and business acumen, businesses can add value to their internal processes & client relationships - with minimal investment. While at DMA I met a very interesting individual by the name of David Dalka from Chicago – a well known blogger. We struck up a great conversation about the future of telephony and how the world of advertising & user application design will change dramatically – due to companies like CallFire. He gets it. Check out David’s blog here: http://www.daviddalka.com/createvalue/

Thanks to everyone that helped make CallFire’s venture to DMA a success! On a side note, here are a few photos I took from the CallFire booth @ DMA in Chicago, 2007:

CallFire.com @ DMA, Chicago 2007:

DMA Chicago welcome booth (Left). CallFire volunteers & employees (Right).

Finished CallFire booth (Left). Intern, Reena Mohan & DMA IPod winner! (Right).

Cheers, DR

We’ve lagged behind on our DMA coverage and as the one who championed the cause for blogging about it, I’ll take the blame for it. As the first of many DMA updates, let me first congratulate our iPod winners. Some of them could make it in time to the booth to pick up their prizes. The rest, we’ll be mailing it out to you soon!

DMA starts at 4:00 PM CST today! Drop by our desk to enter the contest. We’re giving away an Ipod Shuffle every three hours and a grand prize of an Apple TV at the end of it all!

Cheers!

 The office is getting hectic in preparation for DMA 07. It’s going to be a coming out party of sort for us here at CallFire. The conference setup from start to finish has been Paul Singh’s baby and since he’s doing all the grunt work, I’ll do all the blogging. So for those folks headed to DMA in in the windy city, do look us up for some pretty cool stuff. And for those who mention this blog post, coffee is on me.