We’re Hiring a Staff Writer

November 10th, 2011

CallFire is looking for a Staff Writer.

Here’s the deal, we’re working on our next big platform code named Tesla and are quickly realizing that in our drive to become code monsters, we’ve kinda skimped on the documentation part. We need someone who can communicate in the English language, all the amazing things our platform does. This is where you come in.

What you bring to the table:

A passion for writing for diverse audiences and a love for modern prose but more specifically:

  1. Ability to author articles for the company blog as well as provide editorial oversight to company blogs.
  2. Participate in sales & support meetings studying the major reasons for support calls and authoring online content.
  3. Participate in dev team scrum sessions understanding our products and writing and updating online product documentation.
  4. Provide editorial oversight to employee authored content.
  5. Be an online community manager on our CMS site, moderating comments, forums, and providing the human oversight to the content feedback loop.

What we bring to the table:

  1. Full-time work three blocks from the Ocean in sunny Santa Monica
  2. Working at a fast paced, fast growing startup that’s never seen a quarter of negative growth.
  3. Work with a team that loves to work hard and play hard.

How to Apply:
Find us online via Facebook, Twitter, or Email, send us actual writing samples. This can be blog posts, case studies, long polemics in forums–anything. We want to see how you write! So, drop us a line, send us a tweet, or friend us on Facebook, we would love to hear from you.

CallFire Hosts First Biz2Beach Networking “Unconference”

August 23rd, 2011

by Kimberly Kohatsu

Biz2Beach

Last Friday, about 80 business leaders assembled at the Huntley Hotel in Santa Monica, CA, for CallFire’s first ever conference, which we called Biz2Beach. The invitation-only attendees included founders, business development leaders, and marketing directors from companies big and small, including NBCUniversal, Mobclix, DDB Los Angeles, Airpush, adly, Mobile Roadie, Disney Animation Studios, BetterWorks, and more.

By design, the conference was kept small in order to facilitate lively, engaging conversations between the attendees and featured speakers. Hailing from LA and San Francisco, the six speakers were Tony Adam, CEO and Founder of Visible Factors and Eventify, Matthew Arevalo, Founder of Master Works, Garth Holsinger, VP Global Sales and Business Development for Klout, Van Jepson, Founder and CEO of GroupPrice, Krishna Subramanian, Co-founder of Mobclix, and Robyn Ward, Director of Sales and Business Development for BetterWorks. At their respective discussion tables, they spoke about online marketing, mobile marketing, company culture, and social media ROI, among other topics. These discussions will soon be archived on TechZulu, who was one of the event sponsors and who live-streamed Biz2Beach to an audience of about 45,000 people.

“I go to a lot of conferences,” said David Henzel, VP Marketing at NetDNA and longtime CallFire customer. “But I loved the intimate format of Biz2Beach; the ‘unconference’ is way more interactive because participants can easily steer conversations with the speaker to get the most value out of it and make deep, meaningful connections.”

CallFire also used Biz2Beach to provide a sneak peek into CallFire Version 3.0, the latest iteration of our voice and SMS messaging platform. Presented by our CTO Vijesh Mehta, CallFire 3.0 includes improvements to reporting and data visualization, an easier, sleeker user interface, and increased back-end efficiency. Existing CallFire clients from companies like 8×8, Amacai Solutions, GeoDecisions, Ipsos Loyalty, and BrightArrow Technologies were among the attendees at Biz2Beach, and they got to see many of their feature requests in action. News of private beta access to CallFire 3.0 is forthcoming, so stay tuned.

After a closing discussion of the cumulative takeaways and general good vibes of Biz2Beach, guests moved to the penthouse of the Huntley Hotel, the Skyline restaurant, which overlooks the ocean and the whole of Los Angeles. There, they enjoyed cocktails, dinner, and networking into the late evening. As she left, Jennifer Kelton, Founder and CEO of BadOnlineDates.com, tweeted she felt “Gratitude for an absolutely amazing day. Filled with wonderful people, and many thoughtful conversations.”

We couldn’t have said it better. We’ve since started a LinkedIn group for past and future Biz2Beachers, as we hope to make Biz2Beach LA’s premier networking unconference, “drawing a mix of the brightest minds in technology, advertising and anyone in the B2B space,” in the words of our CEO Dinesh Ravishanker. There are also videos and photos which we’ll be posting soon.

Many people came together to make Biz2Beach happen, including the entire CallFire team (special shout-out to the devs), our event sponsors, the guests and speakers, the staff at the Huntley Hotel, and the LA tech and business community as a whole. Thank you to everyone who contributed to this enormous effort. We hope the conversations facilitated and the connections made prove all that hard work was worthwhile.

CallFire Cares About Customer Feedback

August 4th, 2011

by Natalia Klishina

Today we sent out an email to our most-active customers from the last 3 years asking them for their feedback. (If you didn’t receive the email, you can always access the form here.) One of the reasons is that we’re including a lot more customer commentary in the revision of the CallFire site we’re currently working on; and the other is that our team usually doesn’t get to read reviews until a customer takes the initiative to contact us or post online, but we really want to know what our customers think.

We got 20 entries in just the first hour. Here are some highlights that we really enjoyed reading and will be sure to include on our new site.



“CallFire has been a lifesaver, being that I used to spend a good portion of my day manually making back to back phone calls to accounts with order updates, which are now automated with just a click of a button! Great service and I have never had any problems.” -Nichole Eskridge, PromGirl LLC


“I have used CallFire for my political campaign as well as for community organizing. I have used other companies to make robocalls throughout the community, and no other company has provided the quality, low cost, high speed or ease of use that CallFire does. My technical support issues have been resolved with a single phone call, and the online prompts for help have been easy to follow, even without a technical background. As a result, I have been able to establish a relationship with thousands of people in the neighborhood from the comfort of my home office.” -Valerie F. Leonard


“CallFire is a great way to notify our members about programs and specials. We have been using CallFire for over three years with great success. It has made a big difference in ensuring our programs are well attended.” -Bruce Stapleton, Chief Club Officer, Five Seasons Family Sports Club


“Our experience working with CallFire has been exceptional. It has made our communication efforts a breeze. The flawless execution of the setup is a dream come true. It has freed up so much of my time and has saved our company money because we’re no longer doing mass mailings. Our recruitment efforts are cleaner, smoother, more manageable and our membership has skyrocketed and I contribute a large part of that increase to the number of Scouts we’re now able to reach using CallFire.” -Tina Brendle, Office Manager, Bay Area Council of Boy Scouts of America


“CallFire has become an essential tool in our efforts to communicate with current employees and recruits. We communicate with hundreds of current merchandisers and potential applicants each week. Our Recruiters know that as soon as a CallFire broadcast is launched their phones will ring with call backs. We could not imagine doing business without CallFire. Plus – their Customer Service people are great!” -Ronni Sheppard, Media Coordinator, Apollo Retail Specialists


“There is no way I could achieve my current sales volume without using CallFire. The system is very user-friendly, it is very inexpensive, and I can always reach a live person if I need help very promptly. If you are in sales (and you are not my competitor), I would highly recommend CallFire.” -Chris Burt, Owner, BrotherLife


“I added CallFire to my sales arsenal and in the last several months our outbound sales calls have skyrocketed. We used to make about 25 outbound calls per day, yesterday with two sales producers we made 353 calls, spoke to 179 live, left 169 messages and sold 9 Standard Autos and 1 Homeowners. CallFire should be mandatory for any new agent. My sales have doubled in the last 3 months. -Mitch Biggs, Owner, Biggs & Associates Agency


“I have had a great experience working with CallFIre. I really appreciate the thought given to their API. I find many companies in the TelCom space simply have an API that was hacked together by some developers with little or no professional software development background. As a result, many of the APIs that you find are difficult to use or to expand upon. CallFire’s API is easy to use and apply to your business needs. With CallFire, you know you are working with professionals and a solid API.” -Ronnie Andrews Jr., Founder, Devil Dog Software, Inc.



Almost all responses have been 100% positive, but we’re happy to get even the ones that aren’t. We can then figure out what we need to focus on improving and make sure to contact the customers that have been having issues. So keep the responses coming!

CallFire hosts Poker Startups 8

July 28th, 2011

by Kimberly Kohatsu

Poker ProLast night, about 30 startup entrepreneurs visited CallFire HQ for Poker Startups, a monthly invitation-only poker night and networking opportunity for tech founders and employees, execs, and investors. The stakes are kept low “in deference to the bootstrapping startups,” but pride is a hefty price to pay.

Some of the represented companies included ShareSquare, a QR code company, NextSpace, a local co-working space, Kuzic, an online music licensing startup, and Extra Lunch Money, which… well… let’s just say it’s an adult-themed venture.

There were three games of no-limit Texas Hold’Em with blinds increasing every ten minutes. Only two members of team CallFire sat in on the games, and it just so happens they were both girls: Lezlie, our superstar accountant, and yours truly. In fact, Lezlie and I were the only two girls at the whole event, which just means we need more female tech entrepreneurs to step up to the tables!

But not to worry. Lezlie and I represented our gender honorably. Early in the game, I hit a full house three separate times, taking a sizeable portion of the pot. Lezlie opted to slow play, strategically folding good hands to let the other players at the table knock each other out. In the end, Lezlie’s strategy paid off. I was all in with two-pair, and got knocked out by Alex Chen’s flush on the river. There were only three people left at that point, and that’s when Lezlie went in for the kill. In the end, she won heads-up play against Romy Maxwell of ShareSquare.

It was a great night of networking, ping pong, and poker, and we hope to host more get-togethers at CallFire for the Santa Monica tech community. Thanks to Rohit Jain and Phil Yang for organizing, and to all the sponsors who furnished prizes and pizzas. Most of all, thanks to Dinesh, CallFire’s fearless CEO for the beer run. And congratulations, Lezlie! You truly earned the Poker Pro badge, designed by CallFire’s own Natalia Klishina.

Events, events, and more events

July 13th, 2011

by Kimberly Kohatsu

Last April I wrote about Marketing your Business, and Yourself, through Events. This week is a shining example of how the CallFire team is doing just that.

WinePlusPlusLast night, CallFire hosted a networking mixer called Wine++ at a wine bar down the street called Pourtal. The genesis of the Wine++ idea occurred by happenstance; Dinesh, Chathri, and Natalia were having a drink after work at another bar. Pourtal, taking advantage of social media, tweeted at one of them to come down. So they did. Once there, they met the great staff, got to talking, loved the Enomatic wine tasting machines, and thought, techies like us (or winos like us, you pick) would love this.

So we started planning. We enlisted Code for America as our charity of choice, so that 15% of tasting proceeds would go to help technologists working in the public sector. We outreached to our friends (at another networking event, no less) at upStartLA, who generously sponsored tasting cards for the first guests to arrive. And then we spread the word and waited to see what would happen.

Well, the Wine++ mixer went swimmingly. People from the tech community gathered, ate, drank, and had a great time. We heard people say it was nice to see new faces, try out a new place, and that the networking was valuable. They got to learn more about CallFire, and put faces to names if they were already somewhat familiar with us through Twitter, Facebook, or Namesake.

Spotlight LA Tech But the week isn’t over yet. Tomorrow night, we’re headed to Caltech in support of Spotlight:LA Tech put on by our friends at TechZulu. New tech startups will demo their products in front of local businesspeople and students. Dinesh is sitting on the judge’s panel, and will present the winner two tickets to our upcoming conference, Biz2Beach.

Then, on Friday, we’re sponsoring Philanthro’s Connect 2011, an event at the intersection of technology and non-profits. We’ll be showing how CallFire has helped hundreds of non-profits with phone banking, volunteer organization, get-out-the-vote efforts, and fundraising. Attendees will have the opportunity to text to donate to Doctors without Borders, and hear a bit about how CallFire has powered campaigns for MoveOn.org, No on Prop 8, and many more.

Events are certainly keeping us busy at CallFire, but it’s the best kind of busy. Meeting, connecting, learning, and sharing is a proud part of our company culture, and our calendars are a testament to that.

CallFire and Philanthro

CallFire Welcomes a New UI/UX Designer

May 20th, 2011

by Natalia Klishina

The last one was slacking off tweeting as the dog. Just kidding. Designing CallFire 3.0 is proving to be a project for more than one designer, since it’s going to completely revamp our dashboard — making it spiffy and sparkly and bursting with unicorns and rainbows. (No, but really, it’s going to be amazing.)

So to help us with wrangling unicorns, we have hired Jenny McClaine.

No, that’s not a picture of Jenny. It’s a painting she did in high school. Now if it only had a horn…


Jenny has worked for a variety of well-known (and not-so-well-know) companies such as The Orange County Register, Western Digital, and Rent.com, just to name a few. One of her more notable accomplishments, and her all-time favorite job as a web developer, was her enterprise portal design work forĀ Causeway Collaboration. Not only did it involve a couple of trips to the UK, but it also won several awards at its unveiling in November of 2001. Her most recent project before CallFire was to design a web application for a small Hollywood-based startup currently in its beta, to be used by the movie and TV production industries.

Jenny is from Palms, CA and has lived in or around LA County most of her life (she spent a brief period of time on the Oregon coast). She is an artist at heart (as you can see above), and in her free time enjoys painting, sculpting, stained glass, ceramics, photography, landscaping, and anything else related to design. She also restores damaged items, and is currently working on a project to restore an alabaster Egyptian statue replica that’s missing an arm. Her non-art-related hobbies include hiking and keeping up-to-date with NASA exploration projects and the cosmos.

Fun fact: Jenny just started authoring a fiction book this year.

How do we know that she’ll fit in at CallFire (other than her being good at her job)? She’s got two awesome dogs:


Marketing Your Business, and Yourself, through Events

April 28th, 2011

by Kimberly Kohatsu, Director of Marketing

Last night, Dinesh and I attended a demo night of seven LA startups. It was a lively crowd at the VLounge in Santa Monica, and a meetup organized by the LA “Future Billionaires.” Though we’re both sociable people, neither Dinesh nor I is really the type to approach someone cold and strike up a conversation. Luckily for us, other people are, and we met quite a few interesting ones, at all different stages of business, and doing all sorts of cool things.

So why do we force ourselves to go to these events, where we’re out of our comfort zone and generally awkward? It’s simple.

We both like scotch.

But that’s not it. The truth: Almost every big deal we’ve ever landed, or important business relationship we’ve made, has come from a networking event.

CallFire at another eventThere’s something about a face-to-face interaction that no marketing campaign, cold call, or landing page can ever match. When you meet a person, you can see their passion, you can ask them questions, and you can put a face to an idea. Your conversation, though it may sometimes feel forced, can more often lead you down new paths. For example, we met someone last night developing an iPhone application. When he told us about it, it seemed like the same application could be marketed two ways… once towards serious business people, and again towards serial daters (PlayaApp was the name we suggested, watch out for it). Would this developer have ever arrived there without meeting us? Perhaps. But… perhaps not. Each interaction is a new possibility.

Two weeks ago, Dinesh spent 5 days on a cruise ship with the Roots, Sophia Bush, Richard Branson, and some amazing philanthropists from Mexico at Summit at Sea. Poor him, right? He heard speeches, ate fancy dinners, and learned to make fire from wood and dead animal skin. But aside from all that, he also found potential new customers, some new opportunities (the G20 summit, WHAT?), and some potential celebrity partners for a business development project we’re working on. Who’d have ever guessed all that?

You just never know when you’ll encounter someone who will ignite a new idea, someone who wants to develop a partnership, or someone who needs exactly what it is that you offer. And the more people you meet, the more you up your chances of something amazing happening.

That’s precisely why CallFire has been so active lately with event sponsorships and attendance. We were at Twiistup, Startup Weekend LA, Spotlight:LA Tech, and Gov 2.0, to name a few. In August, we’re sponsoring Dreamforce in San Francisco. (and if you’ll be there, use discount code ECMCALLFR to get $100 off)

And now, we’ve done the ultimate: we’re holding our very own CallFire conference. We’re calling it Biz2Beach, and it’s shaping up to be incredibly exciting. The speakers include leaders from Klout, Myspace, and BetterWorks, and the guest list has company founders and high-level executives ranging in business size, scope, and industry. The response thus far has been tremendous.

If your business wants to grow, I encourage you to request an invitation to Biz2Beach, and see what incredible things might happen as a result of the people you’ll meet. I won’t even venture to guess what the networking will lead to, because from everything I’ve seen, the reality is so much better than I could have imagined.

CallFire’s Mobile Messaging Webinar a Success

April 22nd, 2011

This last Wednesday, April 20th, CallFire hosted a webinar with the help of TMCNet titled “SMS, Voice & Video Mobile Messaging for Small Businesses.” The webinar focused on how companies can utilize CallFire to market their business and get results through the simple, yet powerful, communication method of mobile messaging.

We had a total of 459 registrants, 117 live unique users, and 32 on-demand users just since the webinar has been uploaded. TMCNet has also received quite a few emails inquiring about an archived version of the webinar, so we’re sure to get more on-demand views. You, too, should WATCH THE RECORDED WEBINAR.

A few of the attendees called our sales line the following day and mentioned how much they enjoyed receiving the reminder text message prior the start of the webinar and the interactive poll questions. In the second poll question, it was pleasantly surprising to see that the number of attendees who use a smartphone topped out at 90%. This echoes the Nielsen projections that smartphone adoption is increasing at an increasing rate each quarter. Additionally, such a figure would make any business owner excited about the potential success of a mobile marketing campaign. Here are the results of our 2 polls:


smartphone poll


texting poll


If you want to just flip through the slideshow without watching the recorded webinar, just click through the following embedded SlideShare presentation.

See our UI Designer Ed’s 15 frames of fame

April 21st, 2011

Tonight, President Obama visited Southern California. He stopped off at Sony Pictures in Culver City, near where our designer Ed To lives. He’s at the end of this KTLA clip. Unfortunately, the camera cropped out his awesome CallFire t-shirt :)

Growing Like Crazy: Three New Additions to CallFire

April 7th, 2011

by Natalia Klishina

Just in December, I wrote an article about how “passion fuels growth” here at CallFire, saying that we had expanded our staff by nearly 30% in the last quarter of 2010 alone, and that we didn’t plan to stop. Well, we sure haven’t. Since then, we’ve hired Daniel, as well as three more recent additions (and we’re also currently interviewing UX Designers). So without further ado, welcome to Lezlie, Shannon, and Adam:

Lezlie Wheeler

lezlie wheelerLezlie just joined us as what she’s termed our “Financial Janitor.” She’s basically helping us with all that financial and accounting stuff none of the rest of us know anything about. She’s originally from Buffalo, NY (I wonder if the world seems to move slower for her here in Santa Monica), with a BS in Accounting from Fordham University. Among her previous experiences, she’s worked for Do Something, a national not-for-profit organization that empowered young people to change the world. When she was little, though, she wanted to be president of the USA — “obviously” (I don’t know, sounds like a hard job to me). Lezlie is an avid texas hold ‘em player, and she loves traveling and biking. She says the most amazing trip she’s taken (so far) is throughout Morocco from the Atlas Mountains to the Sahara. And if she could be a dog, she says she would be a Jack Russel Terrier, because they have a ton of energy. (I don’t know… our boss’s JRT is pretty crazy… this might not bode well.)

Shannon Donohue

shannon donohueShannon just joined us as a part-time sales account associate. She is currently a student at UCLA, majoring in Linguistics and French, and minoring in Language Teaching. She was born right here in Santa Monica, just a few blocks from our CallFire offices, and went to Santa Monica High. I think she gets the prize for being the true local here at the office. Shannon owns an American Eskimo dog named Mama, and we can’t wait to see her fluffy little face at the office. Shannon went to Paris two years ago, where she met her husband (whom she married just this past March), so she also probably wins for “cutest story” — or “sickeningly sweet,” depending on how you want to look at it.

Adam Keeney

adam keeneyAdam joined us as what is officially an “API developer,” but he will also function as a consultant to our API customers. Before CallFire, Adam has professionally written software in the fields of non-contact metrology (measuring stuff with cameras and lasers) and investment research. Adam is a Massachusetts native who has spent most of his life in the San Fernando Valley (LA) and who is full of surprises. For example, until now I didn’t know that at one time he studied music and composition at CalArts, that he spent six months in Bali studying traditional Indonesian music, and that he loves the music of J.S. Bach so much that after college he started a rock band called “The J.S. Bach Experience” that performed only Johann’s music. Adam also knows how to ride a unicycle, which I am sure is an invaluable skill. If he could be a dog, he says he would be a Kintamani: they are short, have bad tempers, and are very loyal. And when he was little, he wanted to be a construction worker, but clearly that didn’t work out for him.

Please welcome our new team members. I’m sure you’ll see even more introductions on here soon. Let us know if you have any acquaintances who’d fit out UX Designer position.